Branding: Beggars' Night in Iowa

I was reading and commenting on Michael Stelzner's Blog post about Halloween Marketing Lessons and started to continue the conversation when I realized that this was a post I wanted to write, and I have to get it out there today since it's time-sensitive.

We have what they call "Beggars' Night" in Des Moines, Iowa. This year it was Monday, Oct. 30 from 6-8 pm. We know when the "beggars" are coming around and can either put on the porch light and participate, or choose not to. The trick-or-treaters tell a joke before they get their treat. It's fun and a good way to catch up on jokes.

As I was reading Michael's comment, I remembered that traditions are not the same everywhere, so I looked ours up. According to this article in the Des Moines Register, Beggars' Night has been going on for 50 years.

Guess this is part of our brand. What is the Halloween tradition where you live? (doesn't have to be Halloween)

Photo on flickr by ohmomof1

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