Live Blogging: The Branding Imperative Workshop

The last session of the day is a panel discussion with the following speakers:

• Mike Wagner, moderator
• Jan Burch
• Bob Mitchell
• Mitch Mathews
• Mike Sansone

The most interesting part for me is the concept of cooked vs. raw. In the past our brand marketing and advertising was "cooked." It was carefully crafted and produced. Today our messages are more "raw" and authentic. That's also what people expect. Today the cooked message is often rejected.

Raw feels unsafe because so many of us have been brought up on cooked food.

Wow - I got involved in the discussion. There's too much to write here. Great interaction and input from all these people. Look for The Branding Imperative Workshop - coming soon to a location near you. And if you don't see it advertised, contact The White Rabbit Group and ask where you can get a seat.

Comments

[Michael Wagner]

Sandy,

Thank you for live blogging the Branding Imperative seminar and for making the learning all the better with your comments and posts.

Very encouraging and much appreciated!

If you are interested more in the "raw" vs. "cooked" concept, I'll try and find the orginal essay and author for you.

Thanks again...and keep creating,
Mike