Wordless Wednesday: Snow Angels

I have to write about my experience with 'snow angels' last week. Many of you suffered with me through the sleet and snow that never seemed to end. A couple times I mentioned - to anyone who would listen - that is wasn't like the 'old days' when the neighbor kids came around and earned some spending money by shoveling.

Wednesday I was shoveling our driveway. There must have been close to 10 inches, although I didn't ever hear for sure. I was just getting started and noticed how wet and heavy it was and wondered whether I would get done in time for a meeting. When I looked up there was a white pickup coming down the street. They stopped, asked if I needed help, and offered to unload their snow blower and clean it off (for a small fee). I felt like the snow angels had appeared.

Now the sticky part - and how this relates to branding and marketing. Who do you think I will remember when we need our driveway cleared, or when someone asks me who can handle their moving and storage needs? Of course, it will be Finnemore-Harris Moving. They're out of Grimes. Never heard of them before, but I'll never forget them now. Probably not their biggest sale of the day, but it made a huge difference to me. How is your business sticky?

That's what I was thinking about when I selected this photo!

Photo on flickr by melomane

Comments

[TigerTom]

Why shovel snow, I sometimes wonder? Unless you're in for a month of it normally, or there's three feet of it, surely it will melt anyway?

[Sandy Renshaw]

Hi TigerTom,

That made me laugh! You must not live where there is snow. The storms we got last week made the roads impassable without shoveling. It might not melt for weeks although we have had some warm spells.

Sandy

[poetryman69]

cutest snow angel ever!

[nickygreen]

we haven't got snow... :(

[Contemporary Platform Beds]

Good post there, it is very good strategy to be able to sell a product or service to someone who is really in need of it. The important thing is not to overcharge at this time, so that positive brand awareness is created in the mind of the consumer.

[tv brackets]

I always loved shoveling snow when I was a kid! Needless to say, I ended up living in Colorado as an adult.
Great snow angel!!

[sex positions]

Three phrases should be among the most common in our daily usage. They are: Thank you, I am grateful and I appreciate.

[Abdo Romeo Abdo]

We don't have much snow either and I can't even imagine myself shoveling snow :)

[igre]

It just snowed in slovenia