I have to write about my experience with 'snow angels' last week. Many of you suffered with me through the sleet and snow that never seemed to end. A couple times I mentioned - to anyone who would listen - that is wasn't like the 'old days' when the neighbor kids came around and earned some spending money by shoveling.
Wednesday I was shoveling our driveway. There must have been close to 10 inches, although I didn't ever hear for sure. I was just getting started and noticed how wet and heavy it was and wondered whether I would get done in time for a meeting. When I looked up there was a white pickup coming down the street. They stopped, asked if I needed help, and offered to unload their snow blower and clean it off (for a small fee). I felt like the snow angels had appeared.
Now the sticky part - and how this relates to branding and marketing. Who do you think I will remember when we need our driveway cleared, or when someone asks me who can handle their moving and storage needs? Of course, it will be Finnemore-Harris Moving. They're out of Grimes. Never heard of them before, but I'll never forget them now. Probably not their biggest sale of the day, but it made a huge difference to me. How is your business sticky?
That's what I was thinking about when I selected this photo!
Photo on flickr by melomane
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